Gordon Ramsay has spoken and in own inimitable way provided tips to help boost the sales and profits of restaurants.

We know you don’t run restaurants, but you operate customer facing businesses that reply on repeat custom. You might loath him, however his words of wisdom are worth considering. Replace chef with MD, food with insurance product and focus on a different approach to improving sales...

1. Have clear objectives. Decide what you want to achieve.
2. Make sure the chef and owners have strong leadership skills
3. Get the décor right
4. Simplify the menu
5. Bring effective discipline into the kitchen
6. Improve the quality of the food
7. Train the staff
8. Develop team spirit and improve the way the team works
9. Motivate the staff
10. Deliver great customer service